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Why College Students Want Targeted Social Ads

Why College Students Want Targeted Social Ads

There has been much controversy revolving around targeted social ads and how they’ve blurred the line between public and private information. While some don’t like the concept of having what they say, and like, and dislike be monitored, it is undeniable that targeted ads are an efficient and accurate way of reaching consumers, and college students have taken a liking to these types of ads as well.

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Instagram Advertising in 2016

Instagram Advertising in 2016

Instagram is taking the social media advertising space by storm, one photo at a time!  Instagram now has 200,000 advertisers reaching potential new customers though ads that spark the interest of their community and reach.   Instagram users are inspired and discover things they care about on the social media photo platform.   60% of Instagram users say they learn about products and services on Instagram and 75% say they take action after being inspired by a post, such as visiting a website, shopping or searching online.

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Facebook Marketing Trends for 2016

Facebook Marketing Trends for 2016

Facebook has become a staple in the online marketing industry.   Advertisers are spending more money than ever before on Facebook.  Get ahead of the pack and learn more about Facebook marketing trends of 2016 now!

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Why Lead Aggregators Play an Important Role in Growth for Schools

Why Lead Aggregators Play an Important Role in Growth for Schools

Mega-brands in many industries are seeing a number of benefits from lead aggregators to increase online sales, and these lead aggregators should play an important part in your growth objectives. If you are looking for a way to increase enrollments in your school, then lead aggregators should play an important role in your online marketing efforts.

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Top Searches in 2015

Top Searches in 2015

Google released their end-of-year lists for various properties and created a two minute video showcasing the results of their top searches in 2015.  Top searches range from “Rhonda Rousey” to “Paris” but the category that most interests us is technology.  The top 3 technology searches were “iPhone6s”, “Samsung Galaxy S6” and “Apple Watch”, which goes to prove that Mobile is King and will continue to be as we welcome in the New Year!  Google also broke down the top searches into other categories such as News, People and Movies.

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The World Needs More Heroes like This Man

The World Needs More Heroes like This Man

Our country has been stunned, once again, by the terribly tragedy that occurred on October 1, 2015 at Umpqua Community College in Oregon.  10 people were killed, including the shooter and 9 others were injured Thursday morning.

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Don’t Get Hung Up on Skype: Free Video Conferencing Options

Don’t Get Hung Up on Skype: Free Video Conferencing Options

After a global outage of Skype, the company issued this statement on their website:

“We're a bit overloaded right now...Please try again later, or download Skype to use it anytime.”

However, they should have mentioned that for the right price, you could log into your account since all of the business customers who pay for usage still had access. Needless to say the nearly 214 billion customers were upset, and expressed their anger on social media networks.

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Business Development Manager for WWP

Business Development Manager for WWP

Lorenzo Howard, Business Development Manager for WWP

World Web Partners is pleased to announce a key addition to our professional family. Please welcome Mr. Lorenzo Howard to the newly created position of Business Development Manager for WWP! With numerous years of experience in the business verticals of finance, marketing and sales, Lorenzo will be spearheading our efforts to attract and service new business. The team at World Web Partners is confident in Lorenzo’s abilities and experience to develop and implement a strong Sales and Marketing Strategy for the WWP Brand.

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The History of PPC

Pay per click (PPC) is an internet advertising tool that is used to drive traffic to a particular website. The advertiser contracts to pay the website owner or publisher a fixed amount when a visitor clicks on the ad. A content site such as a news aggregator charges a specific price for each click on banner or rail display ads. When the ad opportunity is offered by a search engine, such as Yahoo! or Google, the advertiser places a bid on keywords that are related to their customers' search queries. PPC is used to gauge how effective a particular ad is on a particular site, by charging the advertisers only when a visitor clicks through to the ad's source.

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PPC Services

The best, and most effective, Paid-Per-Click (PPC) advertising campaigns include multiple components to deliver a concise and accurate message in a way that inspires web visitors and browsers to take action and make purchases. PPC advertising often carries a high price tag, so you want to make sure that your efforts are paying off. Many companies choose to hire outside firms who specialize in PPC ad campaigns to make sure that they are getting results from their online marketing initiatives.

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Content Creation Tips

New businesses and companies emerge every day. While they may be selling the same products, or offering similar services, they want to make themselves stand out from the competition. In the increasingly more competitive corporate marketplace, it is becoming more and more critical to have content that is unique, fresh, and engaging. Whether you are just beginning to embark on a corporate marketing campaign, or are a seasoned veteran looking to get a little bit of a leg up, there are several tips that will help businesses of all sizes, from small family operations to large corporations, generate excellent content.

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Benefits of PPC

While search engine optimization (SEO) offers long-term success in terms of driving consistent and relevant traffic to your website, pay-per-click (PPC) advertising is effective in attracting site visitors relatively quickly. Many SEO professionals integrate PPC ad campaigns into their service packages, allowing organic, targeted SEO to engage and retain the visitors who reach your site via PPC.

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World Web Partners

“Everything just goes really smooth with World Web Partners. They are always there to answer any questions if we have any concerns regarding anything. They are just really quick to respond and set our minds at ease with everything. They’re friendly and they’re very helpful and they offer suggestions of new ways, new avenues to get leads and to help us do our business better. They just enabled us to achieve our lead goals and get the starts we need. Their leads are high quality and they convert very well.”

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TCPA Guidelines

This past October, the entire education lead generation sector was affected by the implementation of the new compliance protocol: the Telephone Consumer Protection Act (or TCPA).  The U.S. Federal Communications Commission created this act to prohibit calls made to mobile telephone numbers using automated technology or prerecorded voices, without the prior express consent of the called party...

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