Mega-brands in many industries are seeing a number of benefits from lead aggregators to increase online sales, and these lead aggregators should play an important part in your growth objectives. If you are looking for a way to increase enrollments in your school, then lead aggregators should play an important role in your online marketing efforts.
Competitive Ranking for Long Term Keywords
It’s not possible or realistic for a school to rank competitively for all of the long-term keywords on paid search (Adwords) that are applicable for the industry, which is where lead aggregators come in. These items use long-tail keywords in their paid search strategies, which means that you can reach the right students by piggy-backing on the aggregator’s paid search efforts.
If you aren’t using a school directory as one of your marketing channels, then you are missing out. Your competitors are likely utilizing them to sift out the leads and leaving you in the dust. One of the biggest advantages of using lead aggregators is that this method offers one of the lowest cost per starts that you can find, allowing you to leverage your marketing budget for maximum results.
Building Your Online Brand
When a prospective student is looking for a school, it takes multiple touchpoints before they will request more information. So, you need to be proactive to build your brand and increase the channels where the searcher will see your brand. By using multiple touchpoints online, you can increase the likelihood that your brand will be at the top of their mind when the searcher is choosing a school.
The best strategy is to break through the clutter online, which can be easily done through lead aggregators. As an example, take a look at some of the largest brands in the travel industry. Brands such as United and Hilton/Marriott leverage lead aggregators such as Kayak, Expedia, Travelocity, etc. As a result, these brands have been able to dominate the industry by connecting with their target demographic.